AN AD CAMPAIGN WITH PHILADELPHIAN FLAVOR
The Philadelphia Convention & Visitors Bureau (PHLCVB), a private, nonprofit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia globally and the primary sales and marketing agency for the Pennsylvania Convention Center. In 2018 Karma Agency developed the "Frankly Philadelphia" campaign, which promotes Philadelphia as a unique city with a personality all to its own for meeting planners and tourists alike to come experience. This campaign evolved to later target more specific audiences and aimed to gain more website traction with guide downloads and lead capture.
As lead digital designer I was tasked with translating a conceptual campaign platform into the digital space by executing a series of digital ads and landing pages targeting event meeting planners.